2024 ESSENCE Festival of Culture™ Presented by Coca-Cola® Partners with AT&T®, L’Oréal Groupe, McDonald’s USA and Target Corporation to Celebrate 30 Years of Loving Us

NEW ORLEANS–(BUSINESS WIRE)–The 2024 ESSENCE Festival of Culture™ presented by Coca-Cola®, is proud to celebrate a three decade legacy of boundless Black joy, rich cultural heritage, and “loving us”. From July 4-7, 2024, in New Orleans, this four-day event promises to be an unparalleled experience blending legacy and evolution. Presenting sponsor Coca-Cola® and major sponsors AT&T®, L’Oréal Groupe, McDonald’s USA, and Target Corporation will continue the festival’s commitment to uplifting