Always uses A.I. technology to bring back the first female Olympian to win a gold medal, Hélène de Pourtalès, to empower the next generation of athletes as 79% of British girls and women believe that more conversation on periods and sports is needed

LONDON–(BUSINESS WIRE)–Hélène de Pourtalès made history by becoming the first female gold medallist in the Olympic Games Paris 19003 and 124 years later Always, the Official Period Product of the Olympic and Paralympic Games Paris 2024, is bringing her back using A.I. technology to make history once again. Hélène shattered every boundary, igniting a flame that empowered women to rewrite the rules, both in sports and life, and today, in partnership with Always, she’s back to break down taboos