Asian American Stars Unite in Fight Against Hep B
IRVINE, Calif., - WHAT: Launch of "B HERE" campaign - featuring Art Exhibit, Live Performances Students and public health experts have joined forces with cutting-edge artists for the launch of B HERE (www.WillYouBHere.com), a new campaign designed to raise awareness of hepatitis B, a life-threatening liver disease that affects up to 2 million people in the United States - many of whom are Asian American. The B HERE campaign features two educational and entertaining events: Images Available B HERE promotional materials, examples of Exhibit art, photos of Live Performance acts Campaign Background The B HERE events at UC Irvine are designed to raise awareness of hepatitis B and encourage young people to take action against the disease. The campaign is sponsored by Gilead Sciences, a leading maker of medicines for chronic hepatitis B, with support from campus partners Alpha Phi Omega and the Chinese Association of UCI. Hepatitis B is the second-leading cause of human cancer after tobacco. The virus that causes hepatitis B is 100 times more easily transmitted than the AIDS virus. Asian Americans are 20 times more likely to have the disease compared to the overall U.S. population. Asian American Stars to Unite for 'B HERE' Campaign Monday, October 5
- Dance, Music and Comedy Acts Kick Off New Hepatitis B Awareness Campaign on UC Irvine Campus -
- Excellent Picture & Interview Opportunity -
WHEN: Monday, October 5, 2009
WHERE: Art Exhibit
Open from 10 AM to 5 PM
Student Center - Pacific Ballroom, UC Irvine
At Pereira Drive (at West Peltason Drive)
Live Performances
6 PM to 9 PM
Barclay Theatre, UC Irvine
At 4242 Campus Drive (between Stanford Ave. and W. Peltason Drive)
