Betty Crocker Stirs Up Magic with “Wicked”-Themed Color-Changing Baking Kits and Wickedly Better Together Recipes

MINNEAPOLIS–(BUSINESS WIRE)–To celebrate Universal Pictures’ spectacular film adaptation of “Wicked,” the beloved stage musical that has thrilled and delighted audiences for two decades, Betty Crocker is unleashing two new “Wicked”-inspired treats that are sure to be popular among baking and theater fans — Betty Crocker’s first-ever “mix-to-reveal” kits for Cookie Dough Pops and Cupcakes! “Wicked,” in theaters November 22, is the untold story of the witches of Oz: Elphaba, a young woman, misu