Consumer Loyalty Survey Reveals 71% of Consumers are More Loyal to Brands that Give Them Exclusive Offers

PORTLAND, Ore.–(BUSINESS WIRE)–SheerID, the global leader in identity verification for commerce, today announced the publication of its 2024 Consumer Loyalty Report. Retailers are leaning into discounts in response to pushback from consumers who feel pinched by inflation. But while discounts are good for generating short-term sales, can they also effectively generate long-term loyalty? To find out, SheerID surveyed more than 3,200 consumers in the United States and the United Kingdom, asking