e.l.f. Explores Immersive Commerce Within Its e.l.f. UP! Experience on Roblox as First Beauty Brand

OAKLAND, Calif.–(BUSINESS WIRE)–In another eyes.lips.first., e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first beauty brand to test real-world commerce on Roblox1, powered by Walmart. The initiative will further e.l.f.’s mission to bring the best of beauty to every eye, lip and face, and engage with its vibrant and growing Roblox community of over 12 million total visits and counting. e.l.f. has created a virtual kiosk within its immersive e.l