to kick off national PEP rally

to energize kids to eat healthy and stay active

WHAT:           SUBWAY Restaurants and the National Institutes of Health (NIH) are kicking off a partnership in support of the We Can! movement by gathering hundreds of kids, parents and teachers, along with renowned athlete, Laila Ali at the D.C. Armory on Wednesday, March 25,  for a National PEP Rally (Play More, Eat Right and Push Away the Screen). 

WHO:             SUBWAY’S Jared Fogle and Boxing Champion Laila Ali

Elementary and middle school students will participate in popular playground games, like hopscotch and four square as well as active sports like basketball and soccer.  With parents, teachers and We Can! partners cheering them on.

WHEN:           Wednesday, March 25, 2009, 6:00am – 12:00pm

WHERE:         Live via satellite from the D.C. Armory; Washington DC

WHY:              In an effort to underscore the purpose of the We Can! (Ways to Enhance Children’s Activity and Nutrition) program, which is to promote healthy weight in children ages 8 through 13 through improved food choices, increased physical activity, and reduced screen time, the PEP rally will get kids moving, while spreading an important message, and inspire families across the country.

According to We Can!, one out of every six children in the U.S. ages two to19 is overweight which is an estimated 12 million youth, with an additional 15.6 percent at risk of becoming overweight.

Sponsor – Subway , in Conjunction with the National Institutes of Health (NIH) 

Contact: Lori Shachtman 847-975-2330 or lshachtman@bcapltd.com