Macy's and Disney Celebrate Magic and Legacy with a New Holiday Collaboration and the Balloon Debut of Minnie Mouse at the Macy’s Thanksgiving Day Parade®

NEW YORK–(BUSINESS WIRE)–Today, Macy’s announces a holiday collaboration with Disney that celebrates the magic and legacy of the two iconic brands with a limited-edition Disney assortment available only at Macy’s and the debut of the Minnie Mouse character balloon at the Macy’s Thanksgiving Day Parade®. This collaboration marks a storied relationship that began with Mickey’s first Macy’s Parade appearance in 1934. The collection, featuring fashion forward apparel, accessories and one-of-a-kin