Target Reveals Design Elements of Next Generation of Stores
MINNEAPOLIS , March 20 /Businesswire/ - Target Corporation (NYSE: TGT) today unveiled design elements for the company’s most ambitious store re-design to date, with plans for the first fully reimagined store to open in the Houston suburb of Richmond near Grand Parkway Southwest. From the stage at Shoptalk, the retail and ecommerce event held in Las Vegas, Target’s chairman and CEO Brian Cornell introduced Target’s newest store redesign plans as part of the company’s commitment to invest billions of dollars over the next three years to reimagine hundreds of existing stores.
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The inspiration entrance features displays of exclusive brands and inspiring seasonal moments. (Photo: Business Wire)
“With our next generation of store design, we’re investing to take the Target shopping experience to the next level by offering more elevated product presentations and a number of time-saving features,” said Cornell. “The new design for this Houston store will provide the vision for the 500 reimagined stores planned for 2018 and 2019, with the goal of taking a customized approach to creating an enhanced shopping experience.”
The Next Generation of Target’s Store Design
In October, Target will open its first fully reimagined store 35 miles southwest of Houston, conveniently located off of the Grand Parkway Southwest in Aliana’s Market Center. There, the new 124,000 square-foot store will offer guests the newest shopping experience as Target evolves its stores.
In addition to the Houston location, 40 additional stores will receive elements of Target’s next generation re-design when they are updated in October 2017. Guest feedback and learnings from this new design will influence Target’s customized approach to the 500 stores being reimagined in 2018 and 2019.
To create an experience that’s uniquely Target, the modernized design features will include glazed, large glass windows at the front of store, stenciled concrete floors and unique lighting throughout. Additionally, the new design offers two entrances, each with a specific guest need in mind. Guests can enter through one entrance to find displays of exclusive brands and inspiring seasonal moments, and the other for easy pick-up of online orders and groceries. Illustrations of the elements that make up Target’s next generation store design can be viewed here. Additional features include:
Target’s investment to reimagine 600 stores by 2019 is part of the company’s strategy to create a smart network, with stores, digital channels and supply chain working together to meet guests’ needs. This announcement follows Target’s previously shared plans to open more than 100 small-format stores over the next three years, curating the best of Target for dense urban neighborhoods and college campuses.
Minneapolis-based Target Corporation (NYSE: TGT) serves guests at 1,806 stores and at Target.com. Since 1946, Target has given 5 percent of its profit to communities, which today equals millions of dollars a week. For more information, visit Target.com/Pressroom. For a behind-the-scenes look at Target, visit Target.com/abullseyeview or follow @TargetNews on Twitter.