Steelers Touch The Lives Of Pittsburgh's Youth Through 'Urban Impact'

Charlie the Tuna Says, "What A Catch for Urban Impact!"

StarKist Contributes $50 for Every Steelers' Catch This Season Resulting in a $15,000-Plus Donation

PITTSBURGH,  -- StarKist joins the Pittsburgh Steelers to proudly announce its support of Urban Impact, a non-profit group that enriches the lives of children living in Pittsburgh's North Side, with a $15,000-plus donation. For every catch the Pittsburgh Steelers make during the regular season, StarKist contributed $50 to Urban Impact - through last Sunday the team has made a total of 316 catches for a donation of $15,800 so far. A check presentation will be conducted today at Heinz Field during pregame of the Steelers-Ravens game with representatives from Urban Impact, StarKist and the Pittsburgh Steelers.

"We want to thank our North Shore neighbors, the Pittsburgh Steelers, for joining us in this exciting challenge to benefit Urban Impact. We share a common vision of improving the lives of children and their families in this community," said Don Binotto, CEO of StarKist. "It's truly an honor to support the remarkable work that Urban Impact does to start children off on the right path by offering a variety of programs including academic assistance, sports programs and much more. We applaud Urban Impact's efforts and are proud to be part of an organization that is improving so many lives."

Urban Impact's mission is to transform lives of children, youth and families who live on Pittsburgh's North Side by building relationships with them and mentoring them into adulthood. They believe that if they start kids off on the right path at an early age, they can help lead them to greatness as they grow and mature. The program reaches out to the community by providing academic assistance, reaching out to children through athletics, setting a good example through performing arts, and, equipping future leaders to carry out God's mission.

"The Pittsburgh Steelers are pleased to team up with StarKist and it's gratifying to know that each catch made during the regular season benefited our friends at Urban Impact," said Tony Quatrini, director of marketing for the Pittsburgh Steelers. "We are committed to making a positive impact in our community and we want to thank StarKist for partnering with us to make this challenge, and this donation, possible."

"Urban Impact is reaching out to children living in Pittsburgh's North Shore in so many ways - from helping a child who is struggling in school, to conducting an annual camp where kids have a safe, fun place to go each summer," said Jeff Hartings, Steelers Alumnus and Play Ball for Kids Associate at Urban Impact. "We provide a community service that is focused on changing lives and we are thankful to StarKist and the Pittsburgh Steelers for making this generous donation possible."

About Urban Impact

It's a simple philosophy - start kids off on the right path at an early age and then help lead them to greatness. Urban Impact is changing Pittsburgh's North Side one person, one family, one block at a time - and it all starts with a child or young person. We believe that if we impact their lives early on by giving them options and hope for the future, they will become productive members of the community and have a positive, lasting impression on society. For more information about Urban Impact visit www.urbanimpactpittsburgh.org.

About the Pittsburgh Steelers

The Pittsburgh Steelers are proud to be a part of the western Pennsylvania community. The organization's strong commitment to this area dates back to 1933 when Arthur J. Rooney first founded the team. Steelers chairman Dan Rooney and president Art Rooney II are known as two of the most active NFL owners and are some of Pittsburgh's most involved executives in civic affairs. Steelers players, coaches and front office staff are involved in appearances, charitable donations and outreach programs with nonprofit and community groups. It's our way of giving back to the community that has given us so much for more than 75 years!

About StarKist

StarKist Co. is a leading producer, distributor and marketer of shelf-stable and frozen seafood products in the United States. A category leader in innovation, StarKist was the first brand to introduce the StarKist Flavor Fresh Pouch®; StarKist Tuna Creations®, a line of lightly marinated tuna; and, a dolphin-safe policy. As America's favorite tuna, StarKist represents a 65-year tradition of quality, innovation and consumer trust and is well known for its charismatic brand icon, Charlie® the Tuna, who swam into the hearts of tuna fans in 1961 and is still a fan favorite today. For more information on the Company, visit www.starkist.com. StarKist Co. is a wholly owned subsidiary of the Dongwon Group.

Contacts: Mary Sestric, StarKist, 412-323-7438

SOURCE StarKist Co