2024 ESSENCE Festival of Culture™ Ignites Culture & Conversation with Experiences featuring Serena Williams, Ava DuVernay, Big Freedia, Morris Chestnut, Regina Hall, Sanaa Lathan, Wayne Brady, Tiwa Savage, Marsai Martin, JT & More

NEW ORLEANS–(BUSINESS WIRE)– #ESSENCEFest–The 2024 ESSENCE Festival of Culture™ presented by Coca-Cola® returns to the Crescent City from July 4-7, 2024, for a four-day event to celebrate 30 years of loving us! From sunrise to sunset, there’s something for everyone. Festivalgoers will embark on a diverse array of daytime experiences at the Ernest N. Morial Convention Center. From returning fan-favorites like ESSENCE Food & Wine Festival™, BEAUTYCON™: @ESSENCEFEST Edition, AFROPUNK BLKTOPIA™, ESSENCE Fi