NEW YORK, Sept. 29, 2026 /PRNewswire/ — In celebration of the Mid-Autumn Festival, one of China’s most cherished traditional holidays symbolizing family reunion and togetherness, Beijing Tong Ren Tang illuminated New York’s Times Square with a showcase highlighting Traditional Chinese Medicine (TCM), health, and cultural heritage.
Blending centuries-old TCM traditions with the energy of modern New York, the presentation introduced international audiences to Tong Ren Tang’s brand legacy, featured products, and extended Mid-Autumn wishes of health, harmony, and reunion to people around the world.
The Times Square presentation featured three products, including two offered for the U.S. market: Tong Ren Tang Fritillary & Loquat Syrup and Kuo Kung Chiew, along with Gum Careluxe Multi-Care Toothpaste. Kuo Kung Chiew, one of Tong Ren Tang’s signature products, has been available in the United States for more than a decade. Gum Careluxe reflects more than 10 years of research and development integrating traditional TCM knowledge with modern oral-care innovation.
Founded 357 years ago, Tong Ren Tang has long upheld its historic commitment to quality and craftsmanship: “No manpower shall be spared, no matter how complicated the procedures of production are; no material shall be reduced, no matter how much the cost is.” Today, the company continues to preserve traditional knowledge while embracing modern science, technology, and international research collaboration.
Tong Ren Tang now has a presence in 26 countries and regions, with more than 160 retail pharmacies, TCM clinics, wellness centers, and cultural experience centers. Its trademarks are registered in more than 100 countries and regions, while more than 1,200 product varieties and specifications reach over 40 countries. Its international production and R&D operations have also obtained multiple GMP and other international quality certifications.
The brand has maintained a longstanding U.S. presence. September 30th is designated as “San Francisco Tong Ren Tang Day” each year.
Through its Times Square Mid-Autumn celebration, Tong Ren Tang brings together tradition and modernity, East and West, health and culture. Guided by its vision, “Wherever there is a need for health, wherever there is Tong Ren Tang,” the 357-year-old brand continues sharing the heritage and evolving story of Traditional Chinese Medicine with the world.
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SOURCE Tong Ren Tang
