New Chapter Builds on Shared Values of Community, Youth Development, and Opportunity Through Soccer
NEW YORK, June 18, 2025 /PRNewswire/ — Alianza de Futbol, the leading national soccer program for Hispanic communities in the U.S., today announced the renewal of its partnership with Chobani, the natural food maker known for disrupting the Greek yogurt category. The collaboration, led by For Soccer, extends into the 2025 Alianza Tour and builds on the momentum of Chobani’s successful 2024 campaign.
In returning as an official sponsor of the 2025 Alianza de Futbol Tour, Chobani reinforces its commitment to using food as a force for good within the local community and supporting youth development across the country.
As part of this year’s renewed partnership, Chobani will be present at select tour stops with on-site brand activations, product sampling, and community engagement events designed to bring family-friendly experiences directly to fans. Chobani’s presence will be integrated into digital campaigns and storytelling initiatives to amplify its support of grassroots soccer and the broader Hispanic community.
Chobani x Alianza 2025 Activation Schedule:
- San Antonio – June 21–22
- Colorado Springs – July 5–6
- Chicago – July 19–20
- New York – August 2–3
- Salinas – August 9–10
- Los Angeles – August 23–24
- El Paso – September 13–14
“Chobani’s continued support means more than just sponsorship—it’s a real investment in the communities we serve,” said Daina Lecuona, Director of Alianza de Futbol. “Our shared values around family, wellness, and opportunity make this partnership impactful both on and off the field. Together, we’re not just growing the game—we’re strengthening the fabric of Hispanic communities nationwide.”
The renewed partnership highlights a shared vision between Chobani and Alianza: using soccer as a platform to drive positive change in underserved communities and inspire the next generation of leaders.
About Chobani
Chobani is a food maker with a mission of making high-quality and nutritious food accessible to more people, while elevating our communities and making the world a healthier place. In short: making good food for all. In support of this mission, Chobani is a purpose-driven, people-first, food-and-wellness-focused company, and has been since its founding in 2005 by Hamdi Ulukaya, an immigrant to the U.S. The Company manufactures yogurt, oat milk, and creamers – Chobani yogurt is America’s No.1 yogurt brand, made with natural ingredients without artificial preservatives. Following the 2023 acquisition of La Colombe, a leading coffee roaster with a shared commitment to quality, craftmanship and impact, the Company began selling cold-pressed espresso and lattes on tap at cafés nationwide, as well as Ready to Drink (RTD) coffee beverages at retail. In 2025, Chobani acquired Daily Harvest, a modern brand offering consumers nutritious, delicious and convenient ready-to-make meals.
Chobani uses food as a force for good in the world – putting humanity first in everything it does. The company’s philanthropic efforts prioritize giving back to its communities and beyond. Chobani manufactures its products in New York, Idaho, Michigan and Australia, and its products are available throughout North America and distributed in Australia and other select markets.
For more information, please visit www.chobani.com or follow us on Facebook, Twitter, Instagram and LinkedIn.
About For Soccer
For Soccer is the preeminent North American soccer marketing, media, and experiences company, focused on helping brands accelerate soccer growth through research, content, experiential marketing, sponsorships, and our owned properties of Alianza de Futbol and Black Star.
About Alianza de Futbol
Alianza de Futbol is the premier Hispanic soccer program in the U.S., dedicated to top-level soccer experiences and community engagement. It is proudly part of For Soccer, a company committed to growing the game at every level. For more information and to register, visit: www.alianzadefutbol.com and join the conversation on social media using #AlianzaDeFutbol.
Media Contact:
Daina Lecuona
daina.lecuona@forsoccer.com
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SOURCE For Soccer
