The Latino-founded cannabis brand increases its retail presence by 58% to more than 140 locations
LOS ANGELES, Oct. 20, 2026 /PRNewswire/ — Be$os, the Latino cannabis-lifestyle brand, has expanded its product portfolio with the launch of its newest line, 1.25 gram 510 Vape Carts. Introduced on Sept. 23rd at Network Show in San Pedro, the new line marks the company’s expansion beyond all-in-one vapes into the 510 cartridge market, further broadening its product portfolio alongside its growing retail presence across California.
Be$os has expanded its California retail footprint from 89 to 141 locations since late September, representing approximately 58% growth in less than three weeks.
“Network Show, those two days, were truly special,” said Cristian Pou, Founder and CEO of Be$os. “For the first time in my life, I felt an overwhelming sense of pride in myself, our team, and everything we had worked toward up until then. What meant the most to me was connecting with real people, sharing our purpose and seeing firsthand that what we’re building not only resonates with others, but is missing in the industry.”
Following its official October launch, Be$os has seen strong initial wholesale demand for its new 510 cartridge line, with its first production run selling out through orders from both existing and newly established retail partners across California. Among its newest retail partners is Catalyst Cannabis, one of California’s largest cannabis retail chains, where Be$os products will be available at seven Southern California locations.
The new cartridge line features 10 flavors, including Sueño Azul, Tres Leches, and Agua de Fresa, and is accompanied by a Be$os-branded 510-thread battery. The lineup combines familiar cannabis strains with flavors inspired by the brand’s cultural identity.
“This launch represents a new chapter for Be$os,” said Pou. “We’re entering a stage where everything we’ve been building is finally coming together. When you come from very little, moments like these are very precious. They remind you of how far you’ve come and how much more there is to learn.”
Be$os is a Latino cannabis lifestyle brand rooted in culture, community, and identity. Founded in Los Angeles in 2024, Be$os was created for Latino cannabis consumers who’ve outgrown old stigmas and misconceptions and are ready for a change. Today, Be$os offers bold, authentic cannabis experiences — flavors and products that speak to the community. But Be$os is much more than cannabis. More than just selling products; they’re offering a feeling — of identity, belonging, and pride.
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SOURCE Be$os
