Choice Paralysis: TiVo’s UK Video Trends Report Finds 84% of Viewers Scroll Aimlessly as Streaming Services Multiply

SAN JOSE, Calif.–(BUSINESS WIRE)–TiVo, a wholly owned subsidiary of entertainment technology company Xperi Inc. (NYSE: XPER), has found that users are overwhelmed by the rising amount of video providers, adding to increased viewer irritation when deciding what to watch. According to the latest 2024 TiVo Video Trends Report: U.K. only 16% of viewers know what they want to watch when they start browsing, resulting in ‘habit browsing’ for the majority of viewers. With more streaming providers ma