Creator Marketing Company Pearpop Launches PAIR, Its New AI-Powered Creator Review Platform for Brands

LOS ANGELES–(BUSINESS WIRE)–Pearpop, the creator marketing company that enables brands to discover and activate creators for social media campaigns, today launched PAIR, its new AI-powered creator review platform for brands. Influencer marketing has evolved significantly over the past decade – and with 27 million paid social media creators in the U.S. alone, according to the Keller Advisory Group, it is crucial for creator marketing companies to have the proper technology and infrastructure i