CTV Ads Succeed: 70% of Asian Americans Find Streaming Ads More Relevant Than Traditional TV Ads

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Asian Americans,” highlighting the efficacy of streaming ads in providing relevant viewer experiences. This study is the third of a three-part series, with Parts I and II focusing on Black Americans and Hispanic Americans, respectively. The study, which surveyed 1,435 CTV users, found that 70% of Asian Americans feel that streaming TV ads a