CTV is Opening the Door for Brands to Connect with Black Americans in More Personalized Ways

MOUNTAIN VIEW, Calif.–(BUSINESS WIRE)–LG Ad Solutions, a leader in CTV and cross-screen advertising, today released a report titled “The Inclusive Screen: Black Americans,” based on a survey of nearly 1,500 Black and African American CTV users, the report found that CTV (Connected TV) is a pivotal environment for advertisers to connect with Black Americans in personalized and impactful ways. The study reveals that Black CTV users are more likely to take action after seeing an ad, with nearly