The Fresh Hispanic Meals Brand Aims To Meet Rising Demand for Hispanic Flavors With Major Retailer Expansion
JURUPA VALLEY, Calif., June 25, 2025 /PRNewswire/ — Del Real Foods, a bold innovator in Hispanic fresh foods, is expanding its presence at select Target locations across the country with broader distribution of its fan-favorite Carnitas and Barbacoa, and the debut of its Chicken Fajitas. Now featured in Target’s Prepared Meals & Sides aisle – alongside Del Real’s Birria and Carnitas Mini Pupusas – this expansion marks a key milestone in the brand’s continued growth and rising consumer demand for bold, authentic flavors. The proteins are priced at $9.99, with Mini Pupusas available for $8.99.
“We’re thrilled to expand our reach with Target and bring our meals to even more households across the country,” said Daniela Simpson, CMO of Del Real Foods. “Our products are made with the same love, wisdom, and care that abuelas have passed down for generations. From bold flavors to time-honored, slow-cooked techniques, every recipe is a tribute to their traditions – made to bring the comfort of a home-cooked meal to today’s busy families. As more shoppers seek brands they can trust, we’re proud to offer authentic, abuela-inspired foods made with unmatched heart and heritage.”
This expansion comes on the heels of Del Real Foods’ first-ever brand campaign – Abuela Intelligence – which plays off the rise of artificial intelligence and celebrates everything Del Real Foods stands for: authentic flavors created with fresh ingredients using family recipes passed down through generations.
The increased distribution furthers the brand’s rapidly growing national footprint and commitment to innovation. According to Nielsen (26 weeks ending 5/17/2025), Del Real Foods grew weighted distribution by +1.9pts YoY across Total US XAOC, with double-digit distribution gains at key club and grocery retailers – demonstrating strong and sustained retail momentum. As consumer interest in international flavors continues to rise – with the market projected to reach $23 billion by 2032, according to Spherical Insights – Del Real Foods is proud to meet that demand with authentic offerings.
Del Real Foods’ refrigerated meals are never frozen and are made to bring the bold, authentic flavors of traditional Hispanic cooking straight to your table – without the prep work. Whether it’s a quick weeknight dinner or a weekend get-together, the Carnitas, Barbacoa, and Chicken Fajitas are packed with flavor and can be enjoyed on their own or used to build tacos, burritos, bowls, and more. The brand’s Pupusas, a snackable take on traditional Latin American comfort food, are filled with slow-cooked meats and wrapped in crispy corn masa. Perfect for snacking, sharing, or quick meals, they deliver authentic flavor in every bite.
To learn more about Del Real Foods, please visit delrealfoods.com/pages/target.
About Del Real Foods:
Del Real Foods, headquartered in Jurupa Valley, California, specializes in refrigerated, heat-and-eat Hispanic foods. Its products are known for authentic flavors and high-quality ingredients, providing consumers with convenient meal options that reflect traditional family recipes. Del Real Foods makes tamales, carnitas, salsas, pupusas, and other recipes – all created by hand with fresh ingredients and nothing artificial – and inspired by the Mexican heritage of the Cardenas’ founding family. The brand’s Birria & Cheese Pupusas were recently honored as a winner in Progressive Grocer’s 2024 Editors’ Picks Awards. These delicious meals that taste like you cooked them yourself are available at club, retail, food service, and wholesale distributors. For more information, please visit delrealfoods.com and follow on Instagram @delrealfoods.
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SOURCE Del Real Foods
