e.l.f. Beauty’s New Challenge: ‘Dupe That!’, an Invitation to Other Companies to Join the Unicorn Parade to Make Positive Impacts

OAKLAND, Calif.–(BUSINESS WIRE)–As a purpose-led, results-driven company, e.l.f. Beauty (NYSE: ELF) is fueled by our vision to be a bold disruptor with a kind heart and has an unequivocal ambition to make positive impacts on people, product and the planet. Today, the company launched a bold stop-in-your tracks campaign to support its mantra that when a business both does good and is good, anything is e.l.f.ing possible: Introducing ‘Dupe That!’ The campaign encourages the community to read e.