FRASERNET LAUNCHES TWITTER STRATEGY WITH AFRICAN AMERICANS IN MIND

Atlanta, GA - FraserNet, Inc. (www.frasernet.com) today announced the launch of a twitter strategy for its June 2009 PowerNetworking Conference. The conference twitter profile, @PowerNetworking, will serve as a major communication and customer service tool for ‘Succeeding in Tough Times.' PowerNetworking will be the first national African American conference to use a comprehensive web 2.0 strategy in real time. PowerNetworking 2.0 will encompass live tweets throughout. To join the conversation include #frasernet in tweets. To follow visit www.PowerNetworkingConference.com.

Registrants for the conference are encouraged to follow @PowerNetworking before, during and after the conference improving communication while furthering the mission of PowerNetworking to train, educate and equip African Americans with new skills, new thinking, and new approaches for personal, professional and financial success in the 21st Century.

PowerNetworking 2.0 will be unveiled during the opening plenary session, bringing an unprecedented amount of African Americans to twitter and popular applications in a single period of time. During the conference, a PowerNetworking's concierge team will respond to tweets to help attendees navigate the conference. Highlights from each session, in 140 characters or less, will stream in real time. Those attending will also tweet their experience and promote their businesses to the twitter following.

For a goal oriented strategy, FraserNet consulted with social networking and twitter veteran from Sistributions Internet Media for a concise tactical plan on engaging PowerNetworking's audience in real time. With over 20 years of experience in engaging niche audiences, Yalanda Lattimore, top strategist at Sistributions, devised a plan addressing key components and concerns of African Americans in bringing FraserNet's audience to networking in real time with twitter.

“George Fraser, Chairman & CEO of FraserNet Inc., was concerned about participants getting lost in the twittersphere and if tweeting would disrupt the learning atmosphere,” says Yalanda Lattimore. “Therefore we took the approach of using twitter as not only a real time communication tool, but one of customer service as well. Further we demonstrated key filters which will allow PowerNetworking to carve out its own place within the twittersphere for quick adaptability and to maintain continued relationships after the conference. PowerNetworking is about to do with twitter what those who created twitter is still trying to figure out that it can do.”

“I am truly delighted to work with Sistributions in bringing our twenty year mission online with social media. Yalanda provided a strategy from which we can build while at the same time address our immediate need to launch a program adaptable to the various technology levels of our audience.” says Fraser.

The conference is known for attracting top talent from the African-American business community. Workshops, panels, National Town Hall Meeting, and networking will all happen from June 25-27 at the Marriott Marquis in downtown Atlanta. Confirmed appearances include Ed Gordon, Marc Morial, Les Brown, Dr. Julianne Malveaux, Bev Smith, and other well known experts, speakers, and luminaries. Sponsors include Ford, Home Depot, Delta, Dell, Pitney Bowes, Coca Cola, Hartsfield-Jackson Atlanta International Airport, Chick Fil-A, and other major companies.

FraserNet founder George Fraser says, Ã‚“We cannot expect others to do for us that which we are not willing to do for ourselves. Thus, our conference is a network of thousands who come together each year to share, educate and empower each other through networking. When they leave our conference they know how to get more clients, build their businesses and accelerate their careers through networking.”

About FraserNet:

FraserNet is a global leadership network committed to economic development through education, training and empowerment for Black people. Its focus is to train, educate and equip Black people with new skills, new thinking, and new approaches for personal, professional and financial success in the 21st Century. FraserNet has been producing the PowerNetworking Conference for 8 years.

George C. Fraser, Chairman & CEO of FraserNet Inc., is considered by many to be one of the most important voices in Black America and one of the foremost authorities on networking and building effective relationships. His newest book Click: 10 Truths For Building Extraordinary Relationships (McGraw-Hill 2008) is a national best seller.

Sistributions Internet Media serves as webmasters and publishers of www.DryerBuzz.com News Podcast and NetTV. The daily news and lifestyle source features headlines to change the world. Yalanda Lattimore is also host of “DryerBuzz & Company” a live and on-demand podcast bringing headlines to life featuring the “Great Debates.” DryerBuzz began in the hair salons of Atlanta. A decision to go national brought the publication online where with metro headlines since 2002.

More information about the 2009 PowerNetworking Conference and registration visit www.frasernet.com or www.PowerNetworkingConference.com or at call 216-691-6686 extension 330, Attn: Bria Rice

For Media Interviews: Contact Debra Dixon, Light of Gold PR, Marketing and Consulting LLC
646-278-5658 (NY), 917-385-1079 email: mediainquiries@lightofgoldpr.com and brice@frasernet.com