Game On: e.l.f. Cosmetics Introduces New Campaign “eyes. lips. face. fandom." to Rally Sports Fans Around Power Grip Primer

OAKLAND, Calif.–(BUSINESS WIRE)–e.l.f. Cosmetics Power Grip Primer is redefining what it means to be THE fan favorite. As the No. 1-selling beauty product, Power Grip Primer* knows how to inspire a fandom. That is why, starting today, e.l.f. Cosmetics, an e.l.f. Beauty (NYSE: ELF) brand, is talking directly to the broad community of sports fanatics. With a new multi-platform campaign, actors Joey King and Lucien Laviscount will take on the ultimate home-town playoffs – meeting the parents. On