The new addition to Cohiba’s Línea Clásica marks the start of celebrations for the 60th anniversary of the world’s most iconic Habanos brand, with its global launch taking place in London.
HAVANA, Oct. 8, 2026 /PRNewswire/ — Habanos, S.A. officially launches the “Year of Cohiba” with the global unveiling of Cohiba Talismán – the latest addition to the brand’s Línea Clásica – at an international premiere held in London.
This launch marks the first major milestone in the celebrations of Cohiba’s 60th anniversary – a historic date for Habanos’ flagship brand and a global benchmark in premium tobacco. Cohiba celebrates six decades of history, excellence, and international acclaim, reaffirming the exceptional character that has made it a true icon of luxury.
Originally introduced in 2017 as a Limited Edition, Cohiba Talismán is now joining the brand’s regular portfolio as the ninth vitola in the *Línea Clásica* – the first line created for Cohiba and one of the most emblematic expressions of the brand’s identity since its inception in 1966.
A new addition to the Línea Clásica
As part of this new phase, Cohiba Talismán introduces refreshed packaging, which will be progressively rolled out across the rest of the Línea Clásica. It comes in a 10-count “Boîte Nature” box featuring NFC technology embedded in the label inside the packaging. This technology allows for product authenticity verification and offers the aficionado a digital experience linked to the Habano. Additionally, this Habano features a foot band displaying the vitola’s name, a detail that reinforces its exclusive character while making identification easier.
The Cohiba Talismán is presented in the Sublimes No. 1 format, with a 54-ring gauge x 154 mm in length. Its extra-thick gauge and parejo with pigtail format offers a medium-to-full-bodied smoking experience lasting approximately 60 to 90 minutes.
Cohiba is not just a brand; it is a global icon of luxury, excellence, and tradition.
Each Habano is crafted “Totally Handmade with Long Filler”, using leaves from the “selection of the selection” sourced from the finest Vegas of San Juan y Martínez* and San Luis*, in the Vuelta Abajo* zone of the Pinar del Río* region, considered the finest in the world. Furthermore, its unique character is distinguished by an additional fermentation process, which gives Cohiba its unmistakable aroma and flavour, captivating even the most discerning aficionados.
A world premiere in London
The global launch of Cohiba Talismán took place on Wednesday October 7th in London, at a venue that hosted the first major milestone of the celebrations marking Cohiba’s 60th anniversary.
The event brought together around 400 guests – including distributors, international media, Habanos enthusiasts, representatives from Hunter & Frankau (the Habanos distributor for the United Kingdom) and executives from Habanos, S.A. – who had the opportunity to discover and taste the new vitola for the first time.
The evening featured an exhibition dedicated to some of Cohiba’s most iconic products, live music, and a selection of cocktails specially created for the occasion by The Dalmore and Eminente Rum, all within a setting designed to celebrate the start of an exceptional year for the brand.
As a memento of the occasion, each guest received a Cohiba Talismán gift pack, marking this launch as the first chapter of a year dedicated to commemorating six decades of Cohiba’s history, excellence, and legacy.
Jemma Freeman, Executive Chair of Hunters & Frankau, said: “The launch of Cohiba Talismán continues a proud tradition of London hosting some of the most significant Cohiba launches over the years – including the Línea 1492, first presented at Claridges Hotel in 1993, followed by the Siglo VI, the launch of the Behike 52, 54 and 56 in 2010 and, of course, the original Talismán Limited Edition in 2017.”
José María López Inchaurbe, Vice-President of Development at Habanos, S.A., said: “Cohiba represents a unique vision of luxury: authentic, uncompromising, deeply rooted to Cuba and, at the same time, always capable of surprising us.”
“Talismán is not only the first launch of Cohiba’s 60th anniversary; it also marks the beginning of the Año Cohiba, with an exciting year of new releases ahead. And believe me, Talismán is just the beginning of what is yet to come.”
Tasting notes
- Brand: Cohiba
- Commercial name: Cohiba Talismán
- Factory name: Sublimes No. 1
- Dimensions: 54 ring gauge x 154 mm in length
- Strength: Medium to full
- Format: Parejo with pigtail
- Packaging: Box of 10 (available worldwide) and gift pack of 3 (exclusive to the UK)
The Cohiba Talismán is a magnificent Habano; it offers a perfect draw, dense gray smoke, and woody notes. Its combustion is excellent, producing a compact ash.
As it progresses, the Habano remains balanced, while woody notes become more pronounced, accompanied by medium-to-full strength, a lingering aftertaste, and subtle herbal nuances.
In the final third, the Habano reaches maximum density, with distinct woody notes and subtle hints of roasted coffee.
Smoking time: approximately 60-90 minutes
*P.A.O. (Protected Appellation of Origin)
Recommended retail price
- 600 GBP per box of 3 (UK only)
- Box of 10 (with worldwide availability gradually expanding throughout the year)
About Habanos, S.A.
Habanos, S.A. is the world leader in the marketing of premium cigars. It operates a distribution network spanning five continents and more than 130 territories. For more information, visit www.habanos.com.
Habanos have been crafted “Totally Handmade” for over 500 years and have set the global standard ever since.
About the distributor
Founded in 1790, Hunters & Frankau Ltd. is today the leading importer of premium cigars and the appointed distributor of Habanos in the United Kingdom. Universally regarded as the finest in the world, Habanos – or “Havanas,” as they are known in the UK – have formed the core of the company’s business since 1820. Its ties to Cuba were strengthened in the early 1990s when it was appointed the exclusive UK distributor for all Habanos brands exported by Corporación Habanos S.A. – the Cuban company that markets and distributes Habanos globally – a position it proudly holds to this day. At Hunters & Frankau, all Habanos undergo rigorous quality checks and are stored at optimal humidity and temperature levels to ensure perfect smoking conditions. Its “English Market Selection” (EMS) seal is recognised worldwide as the ultimate mark of quality.
Notes for editors
High-resolution product images: HERE
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SOURCE HABANOS, S.A.
