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Home › RSS › Hot Wheels® and Formula 1® Announce Groundbreaking Partnership, Launching a Limited-Edition Die-Cast

Hot Wheels® and Formula 1® Announce Groundbreaking Partnership, Launching a Limited-Edition Die-Cast

October 9, 2024 by |

EL SEGUNDO, Calif.–(BUSINESS WIRE)–For the first time, Mattel, Inc.’s (NASDAQ: MAT) Hot Wheels brand and Formula 1®, are partnering to bring the sport’s fans a full range of Hot Wheels products. The new product line from the two iconic brands will feature F1® Teams and bring the thrill of F1 races to 1:64 scale to deliver a brand-new way for automotive enthusiasts to play and collect, allowing kids and adults to celebrate their passion for racing with Hot Wheels. The first product drop is a o

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