OAKLAND, Calif.–(BUSINESS WIRE)–Keys Soulcare, the holistic beauty and skincare brand founded by Alicia Keys and e.l.f. Beauty (NYSE:ELF), is sharing the beauty of giving yourself permission to glow with its new enhancing shades of its best-selling Let Me Glow Illuminating Serum. Designed to hydrate, illuminate and prime the skin, Let Me Glow Illuminating Serum is the ultimate expression of Keys Soulcare’s core reason for being – to take care of your whole self – inner and outer, skin and sou