Latina Style Marks 13th Year

WASHINGTON -- LATINA Style Magazine, a magazine addressing the needs of the Latina professional and business owner, has kicked off the LATINA Style Business Series Tour in Chicago, IL. The event will take place on Thursday, April 14, 2011 from 7:30 a.m. to 4:30 p.m. at Macy's on State Street located at 111 N. State St.Chicago, IL 60602.

The Business Series, unique to LATINA Style Magazine, is a well known business development program empowering Latina entrepreneurs across the country. Over 28,000 Latina entrepreneurs and professionals have benefited from participating in this exciting and informative one-day business program since its conception in 1998.

The Business Series will showcase expert presenters to speak and interact with the audience. Participants will benefit from workshops and panel discussions about "Business structure including accountability, compliance and financing," "Marketing using traditional and new technology methods of engaging customers," and "Networking." Participants will also learn to look successful with a limited budget from a fashion presentation by Macy's, Inc.

According to the U.S. Census Bureau, the Hispanic community in Illinois now exceeds 1.5 million in population, including nearly, 1 million Hispanics residing in the Chicago Metropolitan Area. As of 2006, over 17,000 Hispanic owned businesses help the state of Illinois generate nearly $3 million in revenue.

Our event co-chairs are dynamic Latina Leaders from Illinois: Diana Palomar Scott, Vice President of Community Affairs for ABC 7 Chicago (WLS-TV), and Gloria Castillo, President of Chicago United, a racially diverse corporate membership organization, which develops programs and advocates policies that build leadership relationships across racial groups to foster conditions of equal access to opportunities in executive level management, corporate governance and supplier diversity. Diana is responsible for guiding the station's public service efforts and on-air PSA campaigns. She works with the non-profit community to help them enhance their media/marketing efforts, resource development and advocacy. As president of Chicago United, Gloria is an advocate for diversity and multicultural unity.

Our 2011 title sponsor, Macy's, has engaged their local cosmetics partner, to showcase an all-day makeover lounge for attendees! Come and pamper yourself, at the Macy's Make-up Lounge and receive tips from local makeup artists on achieving a professional look in the season's best colors. Join Macy's experts, as they share tips and tricks for creating a professional image in the workplace. This must-see seminar focuses on key pieces to enhance your career wardrobe and is sure to put you on the fast track to success.

LATINA Style Magazine, a lifestyle magazine for the professional Hispanic woman, hosts the LATINA Style Business Series, bringing resources to entrepreneurs and aspiring entrepreneurs in the local area.