IRVINE, Calif., April 1, 2026 /PRNewswire/ — Mazda North American Operations (MNAO) today reported total March sales of 32,017 vehicles, a decrease of 25.7 percent compared to March 2025. With 25 selling days in March, compared to 27 the year prior, the company posted a decrease of 19.8 percent on a Daily Selling Rate (DSR) basis.
CPO sales totaled 6,847 vehicles in March; a decrease of 3.8 percent compared to March 2025.
Sales highlights include:
- 2nd Best March Total Sales ever for CX-50 ICE
- Best Total and Retail Sales ever for CX-50 Hybrid
- Best Retail Sales month since April 2022 for Mazda 3 (Sedan and Hatchback combined)
Mazda Canada, Inc., (MCI) reported March sales of 5,563 vehicles, a decrease of 23.1 percent compared to March last year.
Mazda Motor de Mexico (MMdM) reported March sales of 7,507 vehicles, a decrease of 17 percent compared to March last year.
About Mazda North American Operations
Proudly founded in Hiroshima, Japan, Mazda has a history of sophisticated craftsmanship and innovation, and a purpose to enrich life-in-motion for those it serves. By putting humans at the center of everything it does, Mazda aspires to create uplifting experiences with our vehicles and for people. Mazda North American Operations is headquartered in Irvine, California, and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States, Canada, Mexico and Colombia through approximately 795 dealers. Operations in Canada are managed by Mazda Canada Inc. in Richmond Hill, Ontario; operations in Mexico are managed by Mazda Motor de Mexico in Mexico City; and operations in Colombia are managed by Mazda de Colombia in Bogota, Colombia. For more information on Mazda vehicles, including photography and B-roll, please visit the online Mazda media center at news.mazdausa.com.
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|
Month-To-Date |
Year-To-Date |
|||||||||
|
March |
March |
YOY % |
% MTD |
March |
March |
YOY % |
% MTD |
|||
|
2026 |
2025 |
Change |
DSR |
2026 |
2025 |
Change |
DSR |
|||
|
Mazda3 |
3,707 |
3,530 |
5.0 % |
13.4 % |
9,309 |
9,351 |
(0.4) % |
2.2 % |
||
|
Mazda 3 Sdn |
2,081 |
2,516 |
(17.3) % |
(10.7) % |
4867 |
6,706 |
(27.4) % |
(25.5) % |
||
|
Mazda 3 HB |
1,626 |
1,014 |
60.4 % |
73.2 % |
4442 |
2,645 |
67.9 % |
72.4 % |
||
|
Mazda6 |
0 |
0 |
– |
– |
0 |
0 |
– |
– |
||
|
MX-5 Miata |
970 |
922 |
5.2 % |
13.6 % |
1,695 |
2,446 |
(30.7) % |
(28.9) % |
||
|
MX-5 |
333 |
501 |
(33.5) % |
(28.2) % |
747 |
1,146 |
(34.8) % |
(33.1) % |
||
|
MXR |
637 |
421 |
51.3 % |
63.4 % |
948 |
1,300 |
(27.1) % |
(25.1) % |
||
|
CX-3 |
– |
0 |
– |
– |
– |
0 |
– |
– |
||
|
CX-30 |
3,136 |
8,666 |
(63.8) % |
(60.9) % |
7898 |
21,032 |
(62.4) % |
(61.4) % |
||
|
CX-5 |
11,417 |
12,801 |
(10.8) % |
(3.7) % |
34992 |
34,410 |
1.7 % |
4.4 % |
||
|
CX-9 |
0 |
0 |
0.0 % |
0.0 % |
#N/A |
0 |
0.0 % |
0.0 % |
||
|
CX-50 TTL |
8,525 |
9,687 |
(12.0) % |
(5.0) % |
29,034 |
23,302 |
24.6 % |
27.9 % |
||
|
MX-30 |
0 |
0 |
– |
– |
#N/A |
0 |
0.0 % |
0.0 % |
||
|
CX-70 TTL |
866 |
2,452 |
(64.7) % |
(61.9) % |
2466 |
4622 |
(46.6) % |
– |
||
|
CX-90 TTL |
3,396 |
5,039 |
(32.6) % |
(27.2) % |
9079 |
15153 |
(40.1) % |
(38.5) % |
||
|
CARS |
4,677 |
4,452 |
5.1 % |
13.5 % |
11,004 |
11,797 |
(6.7) % |
(4.2) % |
||
|
TRUCKS |
27,340 |
38,645 |
(29.3) % |
(23.6) % |
83,469 |
98,519 |
(15.3) % |
(13.0) % |
||
|
TOTAL |
32,017 |
43,097 |
(25.7) % |
(19.8) % |
94,473 |
110,316 |
(14.4) % |
(12.1) % |
||
|
*Selling Days |
25 |
27 |
75 |
77 |
||||||
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SOURCE Mazda North American Operations
