The brand’s new pa’l recuerdo campaign brings a multi-sensory, memory-making experience to El Choli’s bathrooms.
SAN JUAN, Puerto Rico, July 14, 2025 /PRNewswire/ — method, the personal care brand known for turning the shower into a transformational ritual, has officially launched pa’l recuerdo – a new 360 campaign its unveiling as the exclusive body wash and hand wash sponsor of the Bad Bunny No Me Quiero Ir de Aquí Residency in Puerto Rico. With pa’l recuerdo, method is transforming the often-overlooked moments that happen in the bathroom into rich, timeless memories — inviting people to pause and celebrate fleeting moments of connection, identity, and cultural pride.
With a legacy of pushing boundaries and celebrating self-expression through design, creativity, and color, method has always challenged convention. pa’l recuerdo is a natural extension of this ethos: immersive, unexpected, and rooted in the belief that even the most ordinary routines can become vibrant experiences.
At the heart of the campaign is a first-of-its-kind activation at El Coliseo de Puerto Rico, which reimagines the bathroom, not just as a break, but as the moment where confidence builds, rituals unfold, and beauty begins. Like Bad Bunny’s sixth studio album, DeBÍ TiRAR MáS FOToS — a love letter to his Puerto Rican culture and an invitation to live in the moment and be present — method invites fans to embrace and honor their cultural heritage and pride.
Pa’ la cultura
For many Latinx consumers, the bathroom is more than just a pit stop — it’s a space of identity and connection. It’s where the chisme unfolds, mirror pep talks happen, affirmations are exchanged with new amigas, and una selfie sparks joy and self-expression. Nearly half of Latinx individuals see the bathroom as a space to reset and gather their thoughts, while more than four in ten describe it as a place for emotional reflection and relaxation. For many, it’s also a space for transformation — with a third saying the bathroom helps them feel more confident, and 42% saying it helps them feel their best as they prepare for the day or night ahead.
And in a world that moves fast and lives online, 90% say they’re craving more intentional moments of cultural connection, with 85% wishing they took time to preserve the everyday rituals that define them. With a large and growing base of Latinx consumers, method understands this tension deeply. That’s why this partnership — with a global tour that speaks to the same desire to hold onto the moments that matter — feels especially aligned. With pa’l recuerdo, method transforms the bathroom into a rich, sensory space for memory-making — a reminder that even the smallest rituals can become unforgettable when we’re present enough to feel them.
Taking the stage
One of the campaign’s boldest expressions is the pa’l recuerdo experience, which sees the bathrooms across the iconic El Choli venue transformed into fully immersive, multi-sensory spaces reflective of the beauty and vibrancy of Puerto Rican culture. Drawing from the island’s rich heritage, every element of the design has been chosen to foster an environment where concertgoers feel connected to each other and to the local culture.
Guests can also explore method’s immersive experience in the venue concourse, where a shower-inspired photo booth awaits — inviting them to engage with traditional Puerto Rican customs (like pausing for un cafecito) and capture their most memorable moments. Exclusive gifts and merchandise are also available for guests to take home as part of the experience.
Over opening weekend, method’s pa’l recuerdo experience drew in thousands of fans, with hundreds stopping by the concourse activation to capture and preserve the moments that made their night unforgettable.
Beyond the activation
To bring the energy of pa’l recuerdo home, method has dropped a limited-edition line of merchandise celebrating the spirit of the residency. At the center of the collection is the method experiential body wash: isla edition — a special redesign of the brand’s fan-favorite island mist scent, infused with hibiscus, mango nectar and passion fruit, and wrapped in bespoke artwork that captures the cultural vibrancy of Puerto Rico and the energy of El Choli. As a nod to the 75% of Latinx consumers who say music is a key part of their shower ritual, method is also including a waterproof speaker — whether you’re dancing in the crowd or showering off the night, method’s pa’l recuerdo essentials help you carry the moment home.
Next stop
The pa’l recuerdo activation runs through the duration of Bad Bunny’s No Me Quiero Ir de Aquí Residency in Puerto Rico, from July 11 to September 14 — but it doesn’t end there. method will take the experience on the road for the Bad Bunny DeBí TiRAR MáS FOToS World Tour, bringing pa’l recuerdo to fans in London next. As it travels, the experience evolves — continuing a long-standing beauty tradition within the Latinx community: passing down rituals, scents and moments that shape identity across generations.
To follow along with the pa’l recuerdo experience at the Bad Bunny No Me Quiero Ir de Aquí Residency, head to @methodproducts on Instagram and TikTok, join the conversation at #bestiesdelbaño, or visit methodproducts.com.
Image assets of method’s pa’l recuerdo experience can be found HERE.
*All proceeds from the sale of method’s limited-edition body wash and merchandise at the Bad Bunny No Me Quiero Ir de Aquí residency will be donated to support the Good Bunny Foundation, a nonprofit organization dedicated to uplifting and empowering young lives in Puerto Rico. Through this partnership, children and youth from underprivileged communities will gain the resources and opportunities they need to chase their dreams in music, the arts, and sports—turning their passion into possibility. In addition, method will provide product support through their long-standing partnership with Simply the Basics to make hygiene access more equitable for all across the community.
method products and Manifest commissioned Atomik Research to conduct an online survey of 1,009 Hispanic or Latinx adults aged 18 to 44 years old throughout the United States in June 2025.
About method
method (methodproducts.com) creates home cleaning and personal care products designed to transform routine into ritual. With a bold, design-driven approach and a commitment to powerful scent and formulas designed with the future in mind, method brings a fresh perspective to the everyday. From its iconic packaging to its sensory-first approach, method challenges stale category norms — reimagining mundane spaces like the bathroom, kitchen, and beyond as spaces for creativity, confidence, and self-expression.
About Bad Bunny
Bad Bunny, born Benito Antonio Martínez Ocasio, is a multi-platinum recording artist and 3x GRAMMY® winner whose genre-defying sound and unapologetic individuality have redefined modern music and culture. Named Spotify’s most-streamed artist globally for three consecutive years (2020-22), he holds the record for the highest-grossing tour in a single calendar year—selling 2.4 million tickets across 81 shows and grossing $435 million—and broke the Barclays Center revenue record, surpassing Jay-Z. In 2025, his groundbreaking 30-show residency “NO ME QUIERO IR DE AQUÍ” at the Coliseo de Puerto Rico sold out 400,000 tickets in under four hours.
He has also shattered industry records while elevating Latin music to unprecedented heights. Bad Bunny made history as the first artist to earn a GRAMMY® nomination for Album of the Year with a Spanish-language album, Un Verano Sin Ti, became the first Latin artist to land 100 entries on the Billboard Hot 100, and topped the Billboard 200 for three consecutive weeks with his latest album DeBÍ TiRAR MáS FOToS. Other historic milestones include delivering the most-watched NPR Tiny Desk performance in the series’ history, becoming the first Spanish-language act to headline Coachella, and earning a spot on Forbes’ list of the Top 50 Rappers of All Time.
Beyond music, Bad Bunny has become a force across fashion and entertainment: co-chairing the Met Gala, gracing the cover of Vogue Italia, leading major campaigns for brands like Calvin Klein, starring in film projects with Darren Aronofsky and Adam Sandler, and making a historic appearance on Saturday Night Live as both host and musical guest. He also returned for the show’s landmark 50th Anniversary celebration, cementing his place as a pop culture icon.
With a singular voice and boundary-pushing artistry, Bad Bunny continues to shape a new era in global entertainment—where language, genre, and geography are no longer limitations.
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