Michigan's Award-Winning Talent Attraction Effort Delivers Momentum with Workers and Relocators

LANSING, Mich.–(BUSINESS WIRE)–Approximately one year after the public launch of Michigan’s talent attraction campaign, a long-term effort meant to help retain and attract high-tech workers alongside population growth initiatives, the message that “You Can in Michigan” is already resonating for talent near and far. Through September, the campaign generated 660 million ad impressions, 3.5 million website views, 16,000+ visitors to the Michigan Career Portal and brought in multiple industry awa