Award-winning Spanish-first series launches its second season November 8, following two consecutive years of Telly Award recognition, the YouTube Silver Creator Award, and rapid global audience growth
SAN FRANCISCO, Nov. 5, 2026 /PRNewswire/ — Momentos Peluche (MP), the award-winning Spanish-first, English-inclusive entertainment platform created by global communications executive Sonia Sroka, launches the second season of its flagship series on YouTube on November 8. Season One celebrated the power of connection. Season Two explores the power of creativity: our distinctly human ability to express ourselves, imagine new possibilities, and bring people together across cultures, generations, and communities.
MP has earned Telly Awards in two consecutive years and surpassed 100,000 YouTube subscribers, receiving the YouTube Silver Creator Award.
“Momentos Peluche began as a personal tribute. It became something much bigger because of the people who found us,” said Sroka, founder, creator, and host. “YouTube made it possible to build a community that crosses borders, languages, and generations. Our audience reminds us every week that authenticity and cultural pride still bring people together.”
Creativity, in every sense
Season Two looks at creativity beyond artistic expression: how people solve problems, express who they are, and adapt to change. The season introduces a new class of Íconos Peluche, cultural figures chosen for the human values reflected in their work. Season One’s Íconos Peluche were Shakira, Bad Bunny, Karol G, and Cristian Castro.
“Creativity belongs to everyone,” said Sroka. “As technology reshapes how we live and work, the ability to imagine and make something new is one of the most human gifts we have.”
A global community, built on YouTube
Momentos Peluche reflects the growing global influence of Latine culture and YouTube’s role in bringing culturally rooted storytelling to international audiences.
Nearly 46 percent of views come from audiences ages 18 to 34. The community spans Latin America, the United States, and Europe, with strong engagement in Mexico, Colombia, El Salvador, Argentina, and Spain.
“Latine culture is vibrant, creative, and rooted in community,” Sroka said. “I believe in YouTube’s power to carry those stories to the world. The most meaningful part has been watching people in different countries recognize themselves in our stories and make Momentos Peluche their own.”
Expanding the Momentos Peluche universe
Developed in Silicon Valley and filmed in Colombia, Season Two debuts an evolved visual identity. Returning formats include Camino al Momento, which follows cultural stories as they unfold; MP Hotel, which explores destinations and their communities; and Inside the Episode, the English-language companion series. In 2027, MP plans to expand Momentos Peluche en Acción, its community initiative guided by the principle Cada Gesto Cuenta (Every Gesture Counts).
With more than two decades of experience advising global technology and consumer brands, Sroka brings a distinctive perspective to the creator economy.
“Technology gives creators unprecedented opportunities to reach people around the world,” said Sroka. “But meaningful storytelling begins with understanding people, their cultures, and what connects us. That is what we are building with Momentos Peluche.”
Season Two premiere
Momentos Peluche Season Two premieres on YouTube on Sunday, November 8, 2026, at 11 a.m. PT / 2 p.m. ET. Viewers can subscribe to @MomentosPeluche and join the PeliKis community as the new Íconos Peluche are revealed.
Fans can also follow @momentospeluche across social platforms and explore The Reset Project, Sroka’s Substack publication dedicated to intentional living in a technology-driven world.
For speaking engagements, brand partnerships, and communications consulting opportunities, inquiries can be made through momentospeluche.com.
About Momentos Peluche
Momentos Peluche (MP) is an award-winning, Spanish-first, English-inclusive entertainment platform created in Silicon Valley by Sonia Sroka. Recipient of Telly Awards in two consecutive years and the YouTube Silver Creator Award, MP celebrates humanity, culture, creativity, and connection through culturally relevant storytelling infused with Latine spirit and chispa. Its mission is simple: find the heart of the moment and inspire more meaningful connections, one Momento Peluche at a time.
About Sonia Sroka
Sonia Sroka is a globally recognized communications executive, strategist, and creator with more than two decades of experience shaping the intersection of technology, culture, and media. Recognized by People en Español, HOLA! Magazine, PRWeek, and Marie Claire for her leadership and influence, she is a former Meta communications executive and has advised global brands including Pinterest, Microsoft, HP, and Sony. As founder and creator of Momentos Peluche, Sroka brings her experience in technology and storytelling directly to the creator economy, building an independent entertainment platform rooted in humanity, cultural connection, and creativity.
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SOURCE Momentos Peluche
