Nearly Half of Consumers Engage in Live Shopping: Insights and Opportunities for Brands

NEW YORK–(BUSINESS WIRE)–VTEX (NYSE: VTEX), the composable and complete commerce platform for premier B2C and B2B brands and retailers, released new research on live shopping and the consumer experience. According to the survey findings, of 1,000 U.S. consumers 18 years old and older, 45% of consumers have browsed or purchased from live shopping events in the past year indicating a strong and growing interest in this shopping format. As brands and retailers continue to explore the best ways t