New Census Ad Campaign Launched Targets Hispanic Population

Behind the Scenes Look at the Latino 'Mosaic'

    NEW YORK, 

    Background: GlobalHue Latino, the nation's largest multicultural
                advertising agency, will be photographing one of its print and
                outdoor advertisements for the 2010 U.S. Census targeted at
                the Hispanic population. The advertising campaign is critical
                to Census' efforts to reach the traditionally "hard to count",
                which includes many Hispanics.

                The U.S. Constitution mandates a decennial count of all people
                residing within the United States.

    Who:        Mageline Concepcion, Account Supervisor, GlobalHue Latino
                Felipe Godinez, Associate Creative Director, GlobalHue Latino

    What:       Be behind the scenes and interview major players as a
                Spanish-language print and outdoor advertisement for the 2010
                U.S. Census is produced.  The ad will be part of the overall
                integrated marketing plan, culminating in the mailing of
                Census forms in April 2010.  A mural representing Hispanics
                from all walks of life will be painted on an outside wall of a
                bodega in El Barrio in Spanish Harlem, photographed for the
                print and outdoor ad, and left in place for the duration of
                the Census ad campaign.

                "Mural" conveys the theme, to be repeated in television
                advertisements, of the many ways Hispanic pride is expressed,
                including filling out the Census form in order to be counted.

                A visual of the Census form will be visible and the following
                copy will be inscribed on the upper left hand corner of the
                mural -

                Tu comunidad te necesita. Your community needs you.

                U.S. CENSUS LOGO

                Para progresar, lo tenemos que enviar. You send it, we all
                move forward.

                Visita 2010census.gov. Visit 2010census.gov.

                Pagado por la Oficina del Censo de los Estados Unidos
                Paid for by U.S. Census Bureau

    When:       Tuesday, December 8, 2009
                11:00 am to 4:00 pm

    Where:      117th Street and 3rd Avenue, Spanish Harlem

    Why:        The importance of an accurate Census count cannot be
                overemphasized, especially for the Hispanic population.
                Public and private sectors along with the media must come
                together to encourage everyone to be counted.

    For more information contact:

    Raul Cisneros
    U.S. Department of Commerce
    U.S. Census Bureau
    4600 Silver Hill Road,
    Washington, DC 20233-0900

    Kathleen Mazzocco
    Clear PR
    1-503-577-7591
    km@clearpr.com 

SOURCE GlobalHue Latino