Nielsen Seeks Input From Minority Markets
NEW YORK--The Nielsen Company, the world’s leading information and measurement company, unveiled today its in-language microsites for the Asian-American, Hispanic/Latino and African-American communities. The three sites highlight Nielsen’s diversity efforts, explain measurement methods and services, how panels and surveys are representative of the diverse population and how data is captured and utilized.
Target segments will be able to directly access the sites by the following URL and will then select their preferred language:Digital banners and print ads will direct recipients to the microsites which will be bilingual in English and Spanish as well as target the five largest Asian ethnicities: Asian Indian, Chinese, Filipino, Korean and Vietnamese, with the option to choose English or Chinese, Korean, Tagalog or Vietnamese languages.
www.nielsen.com/african-americans
Throughout the year, the microsites will be refreshed with research insights from the Company’s blog, NielsenWire.com, relevant to each ethnicity in addition to other informative content from the corporate website, www.nielsen.com.
The multicultural sites were jointly created by three multicultural advertising agencies: Chicago-based Beaman Incorporated (African American); Los Angeles-based PanCom International (Asian American); and The Phelps Group (Latino/Hispanic). The sites are an extension of the “You Matter” campaign that debuted in the first quarter 2010.
About The Nielsen Company
The Nielsen Company is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence, mobile measurement, trade shows and related assets. The privately held company has a presence in approximately 100 countries, with headquarters in New York, USA. For more information, please visit, www.nielsen.com.
