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Home › RSS › NielsenIQ Unveils Total US Pet Channel Plus: A Game-Changer for Pet Retail Insights

NielsenIQ Unveils Total US Pet Channel Plus: A Game-Changer for Pet Retail Insights

August 7, 2024 by |

CHICAGO–(BUSINESS WIRE)–NielsenIQ (NIQ), a global leader in consumer intelligence, proudly announces the expansion of its Pet Channel with the introduction of Total US Pet Channel Plus. This groundbreaking channel, unlike any other, seamlessly integrates pet retail segments, including conventional retailers (xAOC), specialty pet retailers, farm and feed stores, neighborhood pet shops, online platforms, and pure-play e-commerce retailers. This expansion provides an unparalleled one-channel vie

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