October 20, 2018
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Infantino Teams Up With Changing the Face of Beauty to Host Annual Everybody Plays Event

Infantino Teams Up With Changing the Face of Beauty to Host Annual Everybody Plays Event

Event brings families together to celebrate the simple idea that no matter our differences, every child is united in play

PR Newswire

SAN DIEGO, June 13, 2018 /PRNewswire-PRWeb/ -- Infantino, the leading creator of smartly designed baby products for happy parenting, today announced a partnership with Changing the Face of Beauty to host the 2nd annual Everybody Plays celebration. Dedicated to supporting all families and their unique journeys to parenthood, Infantino created Everybody Plays as a way to celebrate the beauty of all types of families and the fact that every child, regardless of ability, is united in play.

Everybody Plays invited families across the country to join in and share the stories of their unique parenthood journeys. Families will participate in a fun-filled photoshoot where the images and videos captured will be used for Infantino's product packaging and marketing campaigns.

"Events like Everybody Plays give families and children the opportunity to come together, connect on a human level and realize that we're far more similar than we're different. This is paramount to ensuring every child and family feels accepted no matter their personal challenges or backgrounds," said Katie Driscoll, founder of Changing the Face of Beauty. "Infantino is leading by example, showing what true inclusivity looks like and not only talking the talk, but walking the walk, forever impacting the lives of countless families thanks to Everybody Plays."

Infantino has long supported Changing the Face of Beauty's mission to encourage inclusive imagery in media and advertising, ensuring that people living with a disability or a visible difference are seen and represented in the multimedia world around them. Originally created as a quest for acceptance and inclusion of children with disabilities, Everybody Plays has evolved into a mission for universal understanding of all parenthood journeys.

"This year, we challenged ourselves to go broader with the Everybody Plays campaign, extending beyond the children and digging deeper into the common bonds of parenthood," said Colette Cosky, founder of Everybody Plays and VP of marketing and creative at Infantino. "While my personal journey expanded my understanding of parenting a child with disability, I know it's only one journey in a world carved deep by so many others worth telling and understanding."

Everybody Plays attendees will have the opportunity to meet bestselling author Kelle Hampton and Founder of Changing the Face of Beauty, Katie Driscoll. All participants will receive a swag bag filled with goodies from Infantino and supporting partners Matilda Jane, Livie and Luca, and Changing the Face of Beauty.

The 2nd annual Everybody Plays event will be held at The Point on June 21 from 8:00am-7:00pm PT. For more information about the event please visit: https://infantino.com/pages/everybody-plays and follow us on Facebook, Instagram and Twitter.

ABOUT INFANTINO

Infantino caters to parents' needs by producing smartly-designed toys, carriers and products for the most important customers in the world - moms, dads, and babies. They know first-hand that raising a child is no easy gig, so they created a line of diverse products that celebrate and cultivate the joys and connections between parents and babies. To learn more about Infantino, visit Infantino.com

ABOUT CHANGING THE FACE OF BEAUTY

Changing the Face of Beauty is an approved 501(c)3 nonprofit corporation that is committed to equal representation of people with disabilities in advertising and media worldwide. Shifting perceptions and igniting futures in the media and advertising industries, Changing the Face of Beauty is empowering people living with disabilities by advocating for inclusive imagery. To learn more about Changing the Face of Beauty, visit changingthefaceofbeauty.org

 

SOURCE Infantino



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