July 17, 2018
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Trolli Honors NBA's Most Valuable Player James Harden With Most Valuable Candy

Trolli Honors NBA's Most Valuable Player James Harden With Most Valuable Candy

Gummi replicas of Harden's MVP edition shoes commemorate brand ambassador's victory

PR Newswire

CHICAGO, July 11, 2018 /PRNewswire/ -- Trolli just released the world's Most Valuable Candy (MVC) to immortalize James Harden's first Most Valuable Player (MVP) victory at the NBA Awards on June 25, 2018. The giant gummi shoes, which are replicas of Adidas' Harden Vol. 2s MVP edition, were created to honor the candy brand's ambassador of the past three years. The shoes are priced at $2,677 per pair, the same number of points that this league-leading scorer achieved this year, and proceeds will go to Harden's foundation: 3 The Harden Way.

Three pairs of these limited edition gummified James Harden shoes, weighing nearly 12 pounds, will be available exclusively on Amazon. They are also in the running to be named by Guinness World Records as the official Most Valuable Candy ever sold.

"To us, James Harden is not just the most valuable player, he is an extremely valuable partner," said Allison Wyrwicz, Trolli senior brand manager at Ferrara Candy Company. "By embodying Trolli's Weirdly Awesome spirit every day, Harden has helped expose the world to all of the inventive and unexpected fun that our candy inspires. We wanted to thank and honor him in a way that we knew our favorite sneakerhead would appreciate."

"I'm truly honored to be Trolli's Weirdly Awesome ambassador," said Houston Rockets Guard James Harden. "I'm a long-time fan of Trolli Sour Brite Crawlers and the Weirdly Awesome campaign because it represents my own approach to life. Trolli's unique.  I'm unique.  We both like to push the envelope and be creative.  That's why we work well together."

By design, MVC offers peak flavor performance and features the same tongue tingly style that powered the NBA star to MVP status. These life-size candy Hardens include the following flavors: raspberry, lemon, strawberry and blackberry. Packages of Trolli's Harden-inspired Sour Brite Sneaks candy, bite-sized gummi sneakers, will also be available for the first time ever on Amazon after an exclusive launch at 7-Eleven this past March.

Trolli and creative agency Periscope have partnered to launch numerous Harden-inspired collaborations like this, from Beardsketball to Harden-inspired candy to quirky TV spots and more.

About Ferrara Candy Company, Inc.

Ferrara is the third-largest U.S. non-chocolate confectionary company in the U.S. Headquartered in Oakbrook Terrace, Illinois, the Company specializes in gummies, seasonal candies, fruit snacks, and other general line candies and offers its portfolio of well-loved consumer brands and private label products through retailers predominately in the United States. For more information, please visit the company's website, http://www.ferrarausa.com/.

CONTACT INFORMATION

Periscope

Kelsey Soby

612-399-0623

ksoby@periscope.com     

 

Cision View original content with multimedia:http://www.prnewswire.com/news-releases/trolli-honors-nbas-most-valuable-player-james-harden-with-most-valuable-candy-300679697.html

SOURCE Trolli/FerraraUSA



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