Launching October 13, 2026, VĒRA transforms the PRX journey into a connected loyalty experience that rewards consumers for staying committed to their skin.
NEW YORK, Oct. 13, 2026 /PRNewswire/ — PRX by WiQo® announces the launch of VĒRA, its new consumer loyalty program designed to deepen the relationship between consumers, the PRX brand and its network of professional providers, creating a connected experience that extends beyond an individual appointment.
PRX by WiQo® is redefining skin revitalization through its innovative, medical-grade skin boosters, designed to address a range of skin concerns, from visible signs of aging and skin laxity to uneven pigmentation, dullness and acne-prone skin. With four distinct formulas, PRX offers a personalized approach to improving skin quality, all without needles or downtime. Beyond its transformative skin benefits, PRX has become celebrated for its signature “Red Carpet Glow,” delivering an immediate, camera-ready radiance embraced by celebrities, beauty insiders, and consumers alike.
Now, VĒRA brings that experience into a new era of consumer connection.
At its core, VĒRA is about more than points and rewards. It is rooted in the philosophy behind PRX itself: bringing confidence to the surface.
The name VĒRA comes from the Italian word vera, meaning “true,” “real” or “genuine.” Paying homage to PRX’s Italian heritage, it reflects a belief at the heart of the brand: confidence does not need to be created or manufactured; it can be brought forward by enhancing the beauty that is uniquely your own.
PRX is about helping people feel confident in the skin that is authentically theirs. VĒRA carries that philosophy beyond the professional PRX experience, recognizing consumers for continuing to show up for themselves and their skin.
VĒRA — Because being TRUE to you has its rewards.
A More Connected PRX Journey
Free to join, VĒRA welcomes consumers with 500 bonus points and opportunities to earn and redeem rewards throughout their PRX journey.
Through the PRX Skin Quiz, consumers can discover professional PRX formulas aligned with their skin goals, explore complementary at-home skincare and connect with nearby medical aesthetics practices through the PRX Provider Locator.
While VĒRA builds a more direct relationship with consumers, the professional provider remains at the center of the PRX experience, creating greater continuity between personalized discovery, professional care and ongoing skin confidence.
“VĒRA represents a natural evolution of the PRX experience. Our philosophy has always been about bringing confidence to the surface and helping people feel like the truest version of themselves. We’re not simply rewarding purchases; we’re recognizing the commitment people make to themselves and their skin,” said Regis Haberkorn, CEO of PRX by WiQo®.
The launch was brought to life in partnership with TRUELOYAL. “From the beginning, Gailan, Alec and the TRUELOYAL team understood our vision and worked alongside us every step of the way to help bring Vēra to life. Rafaella LaRoche, Director of Marketing at PRX by WiQo®.
About PRX by WiQo®
PRX by WiQo® is an Italian professional aesthetic brand pioneering needle-free skin revitalization. Its medical-grade skin booster portfolio includes PRX Derm Perfexion, PRX PLUS, PRX C and the upcoming PRX S.
Rooted in Italian innovation, PRX has reached more than 40,000 aesthetic providers across 88 countries, with over 9 million PRX experiences administered worldwide.
Media Contact:
Erin Daly
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SOURCE PRX by WiQo®
