Through My Celebración and a collaboration with Colombian artist Kapo, Rémy Martin
spotlights the personal stories and influences behind meaningful achievements in Latin culture
NEW YORK, Oct. 29, 2026 /PRNewswire/ — Today, the House of Rémy Martin announces its debut as the Official Cognac of the 2026 Latin GRAMMY Awards®, marking a new partnership with the Latin Recording Academy® in recognition of excellence in Latin music.
Through Rémy Martin’s My Celebración platform, the brand highlights the role music plays in marking life’s milestones and honoring the people who help make them possible. Rooted in shared traditions and personal experiences, My Celebración invites everyone to celebrate their achievements and those who have been part of their journey.
Throughout Latin GRAMMY Week, Rémy Martin will bring My Celebración to life through signature 1738 Accord Royal cocktails and live experiences at some of the week’s most anticipated events, including
The Leading Ladies of Entertainment, The Best New Artist Showcase, The Person of the Year Gala, The Official 2026 Latin GRAMMY Awards® Ceremony, and The Official Latin GRAMMY Awards® After-Party, where Rémy Martin will serve as the presenting spirit sponsor.
“For generations, Rémy Martin has celebrated craftsmanship, creative expression, and the moments that matter most,” said Tonia Mancino, Vice President of Luxury Brands, Rémy Cointreau Americas. “The Latin GRAMMY Awards represent such a meaningful moment in culture, as they recognize the talent and dedication behind some of Latin music’s greatest achievements. As the Official Cognac, we’re proud to bring Rémy Martin 1738 Accord Royal to this occasion, raising a glass to the artists shaping Latin music and the people who have supported them along the way.”
As part of My Celebración, Rémy Martin is partnering with Colombian artist Kapo on an exclusive content series exploring the influences and experiences that have shaped his career. The collaboration will feature artist-led social content and a red-carpet interview with Kapo, bringing fans closer to the people and experiences that have shaped his success. TelevisaUnivision will amplify the campaign across its social platforms and ViX, with additional content extending the My Celebración story beyond the awards and through the end of the year.
“This journey to the Latin GRAMMY Awards has been a dream for me, but I know I didn’t get here by myself. My family, friends, team and the fans who have connected with my music and believed in me from the beginning are all part of this moment,” said Kapo. “Rémy Martin brings people together through celebration, recognizing not just the milestones we achieve, but the people and experiences that shape our journey. Being able to share this special moment with those who have supported me makes Latin GRAMMY Week even more meaningful.”
Named after the royal privilege granted to the House in 1738 in recognition of its exceptional craftsmanship, Rémy Martin 1738 Accord Royal carries forward a legacy of recognizing extraordinary achievement and the dedication required to reach it. As the featured cognac of Rémy Martin’s Latin GRAMMYs partnership, 1738 Accord Royal brings that heritage to a celebration of the artists shaping Latin music and the people who have supported their journeys.
The 27th Annual Latin GRAMMY Awards will air live on Univision on Thursday, November 12, 2026, from the MGM Grand Garden Arena in Las Vegas. To learn more about Rémy Martin and My Celebración, visit RemyMartin.com/En-US/My-Celebracion and follow @RemyMartin on social media.
ABOUT RÉMY MARTIN
Since 1724, the House of Rémy Martin has produced exceptional cognacs. A profound love of the land, a continuity of family ownership and a passionate commitment to excellence has sustained Rémy Martin for over three centuries. As a result of its masterful blends, generations of tradition in Cognac and multi award-winning achievements, it consistently appeals to the world’s most discerning connoisseurs.
Rémy Martin specializes in Cognacs Fine Champagne, including Rémy Martin X.O, Rémy Martin Tercet, Rémy Martin 1738 Accord Royal, and Rémy Martin V.S.O.P. For additional information, visit www.RemyMartin.com.
ABOUT THE LATIN RECORDING ACADEMY
The Latin Recording Academy® is a nonprofit dedicated to nurturing, celebrating, honoring and elevating Latin music and its creators. Established as the global authority on Latin music, the membership-based organization composed of music professionals produces the annual Latin GRAMMY Awards®, The Biggest Night in Latin Music®, which honors excellence in the recording arts and sciences, in addition to providing educational and outreach programs for the music community through its Latin GRAMMY Cultural Foundation®. For more information, please visit LatinGRAMMY.com.
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Media Contact:
Dana Stein
remy@thisisoutcast.com
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