Research: Consumers’ Satisfaction with Loyalty Programs Hinges on Constant Value from their Investments and Interactions

LONDON–(BUSINESS WIRE)–A new international research study conducted by Valuedynamx, a Collinson company and leading global provider of curated, data-driven purchase rewards, highlights ripe opportunities for companies to enhance customer satisfaction and long-term engagement via loyalty programs. The study found that personalized, simplistic, gratifying, and frequent loyalty program reward earning and redemption opportunities strongly align with consumer expectations. These offerings also sig