ATLANTA, Feb. 20, 2025 /PRNewswire/ — The Doux, the fastest-growing textured hair care brand in the U.S., is proud to announce its partnership with hip-hop icon MC Lyte as the official beauty sponsor of her “1 of 1” Tour. Known for merging hip-hop culture with beauty, The Doux continues its tradition of celebrating cultural pioneers through this exciting collaboration.
MC Lyte, a groundbreaking artist and hip-hop trailblazer, is making a powerful return to the music scene with “1 of 1: Reflections of Lyte Tour”, a tour designed to inspire, uplift, and educate listeners. With a signature mix of storytelling and love, the Tour celebrates authenticity and artistry. The Doux is honored to support this journey, bridging the worlds of music and beauty.
“Hip-hop is more than music—it’s a movement that has profoundly shaped my life,” says The Doux Co-founder and Creative Director, Maya Smith. “MC Lyte isn’t just an icon—she’s a trailblazer who has paved the way for so many. We at The Doux are superfans and honored to be part of her tour.”
Co-founder and COO Brian Smith adds, “Creatively, The Doux has always drawn inspiration from the music community, and this new partnership continues that tradition. We’re excited to support MC Lyte as she brings her powerful artistry to the stage.”
Through this collaboration, The Doux will bring exclusive beauty activations to the “1 of 1” Tour, engaging fans and celebrating the deep connection between music, culture, and self-expression.
About MC Lyte
MC Lyte (Lana Michele Moorer) is an iconic rapper, actress, and entrepreneur who paved the way for women in hip-hop. In 1988, she made history with Lyte as a Rock, one of the first solo rap albums by a female MC. Outside her music career, she is a highly regarded voice-over artist, producer, and philanthropist. As co-founder of the Hip Hop Sisters Foundation, she champions educational opportunities for young women.
About The Doux
Founded in 2018 by Maya and Brian Smith, The Doux is a Black-owned Atlanta-based independent haircare brand blending salon-quality performance with bold, hip-hop-inspired aesthetics. Available nationally at stores including Target, Walmart, Sally Beauty, and CVS, The Doux has become the fastest growing textured haircare brand in the nation. Follow along on Instagram at @ilovethedoux.
For more information:
Jono Waks / JonoPRO jono.waks@gmail.com
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SOURCE The Doux
