U.S. Consumers Continue to Shift to Streaming Media Services and Are Showing Greater Appetite for Personalized Ads

REDWOOD CITY, Calif.–(BUSINESS WIRE)–Moloco, a leader in operational machine learning (ML) and performance advertising, together with leading independent research company YouGov, today announced the findings of the Consumer Perceptions of Ads on Streamers Survey 2024. More than 1,000 consumers in the U.S. were surveyed for their perspective on advertising on streaming media platforms. Overall, the results signal a tipping point in consumer consumption habits as they shift from traditional TV