First-of-its-kind e-commerce platform makes it easy to discover and support Black-owned liquor, wine, and non-alcoholic brands—shipping to 44 states.
ALEXANDRIA, Va., April 25, 2025 /PRNewswire/ — Today marks the official launch of UrFriendCharles.com, a groundbreaking e-commerce platform dedicated exclusively to Black-owned spirits. With over 150 products at launch and plans to add 100 more by year’s end, the site offers a curated experience for consumers who want to diversify their shelves while supporting underrepresented founders.
Founded by content creator and advocate Charles Everett, UrFriendCharles solves a common frustration: “People want to buy Black — they just don’t know where to start.”
“Walk into a liquor store and you’re looking at hundreds, sometimes thousands of bottles. Even seasoned drinkers might only recognize a handful of names. That makes it hard for smaller brands — especially Black-owned ones — to stand out says Everett. “Many of these brands don’t have celebrity deals or big budgets, but they’re making incredible products. UrFriendCharles gives them a spotlight — and gives shoppers an easy way to vote with their dollars.”
Why It Matters
Black founders own less than 2% of spirits brands, despite shaping global drink culture. UrFriendCharles bridges the gap with:
- Nationwide Access – Ships to 44 states
- AI-Powered Matchmaking – Chat with Lil Charles, the platform’s AI chatbot, to find Black-owned alternatives to your go-to favorites
- Discover by Identity – Filter by HBCU grad, Divine 9, women-owned, LGBTQ+, veteran, Caribbean/African founders, and more
- Beyond Online Shopping – Use the Black-owned brewery locator and liquor store finder to support local businesses
- Zero-Proof Love – Dedicated section for non-alcoholic options
The Bigger Movement
Everett is best known online for creating viral content spotlighting Black-owned spirits brands. With millions of views and a loyal following, UrFriendCharles is the next evolution of his work — helping consumers “vote with their dollar” while offering small brands a real opportunity to grow their reach.
Explore the platform and join the movement at UrFriendCharles.com.
About UrFriendCharles
UrFriendCharles is the first online marketplace dedicated exclusively to Black-owned spirits, wine, and non-alcoholic brands. Founded by content creator Charles Everett, the platform combines curated shopping with cultural storytelling to help consumers discover, support, and celebrate underrepresented entrepreneurs in the beverage industry.
Media Contact:
Charles Everett
Founder, UrFriendCharles
571-328-6289
393634@email4pr.com
UrFriendCharles.com
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SOURCE UrFriendCharles.com
