Wilton Launches New Branding and Advertising Campaign to Inspire the Joy of Baking and Decorating

NAPERVILLE, Ill.–(BUSINESS WIRE)–Wilton, a leader in baking and decorating, debuted its first advertising campaign today, marking a significant milestone in the brand’s ongoing evolution. The campaign, entitled “The Wonderful World of Wilton” is a vibrant celebration of the joy and creativity found in baking and decorating and dares bakers of all skill levels to explore their creative potential with Wilton’s extensive range of products. This campaign underscores Wilton’s commitment to promoti